The primary goal of this project was to rethink the Marketplace creating a tailored look and feel based on the Bank Brandbook & Web Design System.
Also, the Bank undertook a strategic initiative to redesign customer loyalty application as a Progressive Web App (PWA) to help their clients to get discounts near them.
My job always starts with questions. That way I could understand both the big picture of a company and the user personas.
Initial sketches and wireframes based on eCommerce and customer rewards software best practices and the existing branding. We envisioned several ways to navigate trough the discounts and offers based on a map, an advanced search with filters, and a profile page with all user details (+Total Points, Saved Offers, etc).
The focus of this Figma Interactive Prototype was to showcase the main features of the mobile App. The PWA Approach help us to bring new users to the APP without having to install it in their devices.
ICBC Clients can browse the available discounts and other benefits near them using their mobile device's GPS location. The User can log in with their Personal Banking Access or Social Login.
Search feature works as the main function of our progressive web app: with smart filters, our customers can narrow down the results and find exciting offers from ICBC partners.
Launched in 2016, is a pioneer in the digital marketplace industry, delivering strong results and rapid growth. With over ARS 2 billion in annual sales and an impressive 150% year-over-year growth rate, the platform demonstrates robust performance and market traction.
Attracting more than 200,000 unique users each month, The marketplace reflects high customer engagement and loyalty, serving as a key digital touchpoint for the bank’s more than 4 million clients.
Based on my previous experiences using Google Analytics I proposed the idea and lead the implementation of advanced Google Analytics tools.
We used Enhanced ecommerce reports, Data studio and GTM to improve the accuracy and consistency for data and create better reporting to stakeholders.
My work in tandem with COO, Data Scientists and Frontend Developers helped to launch this solution faster for their marketplaces projects.
This solution provide a new layer of data and consolidate complex reports into one set of comprehensive Google tools.
