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Series D, VC-funded clinical research startup. Brand & Communication through 10+ Web Properties working with cross-functional teams. Webflow CMS and Components to build pages faster and keep design quality.
✓ 500+ Employees
✓ 30k monthly users
✓ 8-figure enterprise bookings
“Internal teams relied on different tools and platforms to meet their own needs, but that fragmented setup created an inconsistent, broken user experience.”
I operated at the intersection of UX/UI design, web management, and Webflow Enterprise development, collaborating with 10+ internal teams to launch and maintain several digital initiatives.
✓ Translate product and brand goals into clear web experiences across Medable’s site and related properties.
✓ Design and build scalable Webflow components and CMS structures that other teams could reuse.
✓ Align stakeholders using Design Thinking, agile delivery, and data from analytics and support tools.
“Over 4 years, I worked across digital web properties to help turn a fragmented web presence into a coherent web design ecosystem.”
I did an Initial Desk Research, Tech Stack Audit, Stakelhoder Map, User Personas and Benchmarking.
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Working side by side with the VP of Brand, the Design Studio, and the Creative Director, I co-led the Webflow implementation of the marketing website.
The new website delivers a more consistent digital brand experience across touchpoints and showcases Medable’s product growth, customer stories, and industry recognition.
✓ Marketing site redesign and shared Web Design System
✓ ADA Level AA aligned templates and components
✓ 10 custom reports using GA4, GTM, Looker Studio
Teams that I worked with: Performance Marketing, Design Studio, Experience Design, Patients Advocate Center, Customer Support, Platform Innovation, Enterprise Clients, Legal, Delivery, Tech Writers, and more!
Work in tandem with the Design Team to build reusable components, standards, and guidelines to manage updates.
Medable now owns a web design process with clear rules and documentation made with, and for real users. This helps to launch A/B tests and digital campaigns faster.
The different Medable internal teams set their own CMS tools, but with a clear guide on how to implement our global Web Design System.
