Digital Strategy That Connects

UX/UI Design | Web Development

🏢 Research 📱 Interaction Design 🌐 Enterprise UX Strategy 🧠 Visual Design 💬 Design Systems
Enterprise UX Strategy
Research
Design Systems
Interaction Design

Medable was growing fast — but its digital presence was fragmented. Over 4 years, I helped transform its global web system into a scalable, multilingual design ecosystem.

I led the Web UX/UI Design of 10 initiatives pivoting different internal and cross-functional teams. I was in charge to assist a fast-growing health tech company juggling disconnected digital properties during a time of rapid expansion.

Medable Inc.

Medable is based on Palo Alto-based and  provides a global cloud platform to build remote and decentralized clinical trials.

Their mission is to accelerate the delivery of effective therapies by transforming clinical research with digital tools, enabling remote participation, and improving patient access worldwide.

To speak with one voice, the brand embarked on a journey to unify its web presence—navigating outdated tools, siloed teams, creting a design system, and the high-stakes demands of a decentralized clinical-grade platform along the way.

Vision

Medable Inc. is more than a company. From my perspective is a community of scientists, academics, engineers and software builders around helping trial participants and other key audiences.

I worked As UX/UI Designer, Web Manager and Webflow Developer, with 10 different internal teams to launch digital initiatives using Design Thinking, Coding and Agile methodologies to create better digital content across all company digital touchpoints.

Design evolution (1.0 → 3.0)

I lead the Website design and development working in tandem with my Design Studio Teammates. The goal was to revamp the existing marketing website at medable.com using their Webflow Enterprise account.

The key aspect is that the company want to take to the next level their global digital brand experience across all touchpoints, reflecting their achievements in terms of product grow, support knowledge and awards.

Performance Marketing was my central team but I pivot to other teams like Design Studio, Experience Design,  Patients Advocate Center, Customer Support, Platform Innovation, Enterprise Clients, Legal, Delivery, Enterprise Accounts, Tech Writers, and more!

Northslope Technologies (Denver, Colorado)

Northslope Technologies - Palantir Leading Global Partner. We partnered with Palantir to build a new kind of professional services company, one that’s purpose-built for Foundry & AIP.

Rise H2O

Rise collects clean water produced by your air conditioner, stores it, and gives you the power to dispense it at the click of a button. Rise collects clean water that is 100% safe for irrigation.

Redstage

Fulcrum One is the main source of truth for all componentry used across vertical industries (Finance, Insurance, eCommerce and Higher Education).

eCommerce

Design System to improve efficiency to deliver eCommerce websites based on Shopify, Magento, Bigcommerce reducing time to market with a set of templates, components and Documentation.
Before (2021)
After (2025)

Northslope Technologies (Denver, Colorado)

Northslope Technologies - Palantir Leading Global Partner. We partnered with Palantir to build a new kind of professional services company, one that’s purpose-built for Foundry & AIP.

Rise H2O

Rise collects clean water produced by your air conditioner, stores it, and gives you the power to dispense it at the click of a button. Rise collects clean water that is 100% safe for irrigation.

Redstage

Fulcrum One is the main source of truth for all componentry used across vertical industries (Finance, Insurance, eCommerce and Higher Education).

eCommerce

Design System to improve efficiency to deliver eCommerce websites based on Shopify, Magento, Bigcommerce reducing time to market with a set of templates, components and Documentation.

Tech Stack Integrations

Cross-Functional Web UX/UI Projects

I provide support to the company across projects that spans areas like customer support, marketing, enterprise customers, design studio and more. This is a small reference to each project and the main highlights in terms of cross teams collaboration.

Design.Medable

Work in tandem with CDO (Chief Design Officer) and Visual Designers Interactive One Page layout using Lottie, Webflow Interactions, and GSAP animations to showcase our Design Team culture.

Support Area

Work with Experience Design, and Customer Support teams to improve our Customer Success metrics. The design thinking process for this project includes: research, interviews, prototypes, and tests.

Clinical Trial Experience

Collaboration between VP Patient Experience and Experience Design team. Interactive Patient journey that serves as an education tool providing concise information about our main user pain points.

Enterprise Playbook

Work in tandem with UX/UI Designers, Enterprise Solutions Director, Alliance Directors, and Manager of Delivery Process Improvement. Integration with Memberstack.

Quotes from Medaballers

Content Hub Marketing and CEO thought leadership content inbound marketing strategy, CMS expert mode to optimize Editor workflows, webflow enterprise best practices achieving ADA Level AA compliant aand 99 Lighthouse rank before addint Cookie consent legal software.

“I feel very luck to have had the chance to work with you! You are so collaborative, so proactive, and so on top of your work. I've always appreciated how you think several steps ahead, and independently learn and educate yourself to solve problems.

You're also flexible, in a way that makes it easy, fun, and natural to work with you. I would truly enjoy the opportunity to work with you again, and hope we cross paths professionally in the future – let's definitely stay in touch.”

Chris Meierling, Director of Experience Design

“I feel very luck to have had the chance to work with you! You are so collaborative, so proactive, and so on top of your work. I've always appreciated how you think several steps ahead, and independently learn and educate yourself to solve problems."

Bill Ward, Founder and CEO Northslope Tech

“I feel very luck to have had the chance to work with you! You are so collaborative, so proactive, and so on top of your work. I've always appreciated how you think several steps ahead, and independently learn and educate yourself to solve problems."

Bill Ward, Founder and CEO Northslope Tech

“I feel very luck to have had the chance to work with you! You are so collaborative, so proactive, and so on top of your work. I've always appreciated how you think several steps ahead, and independently learn and educate yourself to solve problems."

Bill Ward, Founder and CEO Northslope Tech

Andrés Giannotta
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Copyright © 2025 Andrés Giannotta

(put sketches, wireframes, skeletons, user testing, multi target audience,

reflections, prototypes using a Hand and a Macbook, to look more final, (LS.GRAPHICS)

use of consistent design patterns with UI components to feel cohesive. Before adding 1000 iterations later)

‍

Design Strategy

‍The goal was to pivot from fragmented outputs to a unified, scalable system that could:

Provide a seamless UX across platforms.
Adapt to different team workflows.
Serve consistent branding and logic.

The solution focused on creating a headless portal that connects to all existing CMSs and tools via APIs,
supported by:

A theme and CSS framework.
A shared UI component system.
Access control tailored per team.